Discover FOReT
Our Founder:
Supriya Shirsat Satam, a visionary entrepreneur with over 15 years of diverse experience in the fashion and aviation industries, is the founder of FOReT, a premium sustainable fashion brand. Her journey is marked by a unique blend of artistic flair and innovative business acumen, reflecting her commitment to sustainability and style.
Before embarking on her entrepreneurial venture, Supriya held a pivotal role as the Head of Mobile Commerce and Marketing at Jet Airways. In this capacity, she introduced groundbreaking digital solutions, setting new benchmarks in the Indian and global aviation sectors. Her tenure in the aviation industry provided her with invaluable insights into consumer behavior and digital marketing strategies, which she later seamlessly integrated into her fashion venture.
In 2019, driven by her passion for sustainable living and her belief in the inherent beauty of natural materials, Supriya launched FOReT. The brand emerged from her vision to establish sustainable and conscious fashion as the preferred choice for consumers. Supriya's role in FOReT extends beyond design and conceptualization of fashion products; she is actively involved in various facets of the business, including development, marketing, and nurturing customer relationships.
As a dedicated public speaker and advocate for sustainability, Supriya's influence extends beyond the realms of fashion. She firmly believes that natural materials can be adapted to align with modern lifestyles, a philosophy that is deeply embedded in FOReT's ethos.
About FOReT
Where Style Meets Sustainability
FOReT is a premium sustainable fashion brand that stands at the intersection of style, innovation, and environmental responsibility. Founded in 2019 by Supriya Shirsat Satam, FOReT has quickly established itself as a leading name in the sustainable fashion industry.
Our mission revolves around creating stylish products from natural, plant-based, up-cycled, and recycled materials without compromising on contemporary trends. FOReT proudly bears the PETA-approved vegan label, underscoring its commitment to ethical and environmentally conscious practices.
Our Inspiration
FOReT draws its inspiration from the French word "Forêt," meaning forest. This inspiration is deeply embedded in our brand ethos, emphasizing the essence and elegance of nature. The brand symbolizes the soul of forests, resonating with the beauty and diversity of the natural world.
Our Design Philosophy
At FOReT, we embrace a minimalist and sophisticated design philosophy. Our creations are timeless, designed for the global citizen, and speak volumes through their simplicity. We focus on letting the natural beauty of our materials shine, crafting products that are not just accessories but statements of sustainable elegance.
Our Materials
The cornerstone of our product line is genuine European Cork, a testament to our commitment to sustainability. Known as Nature's Leather, this eco-friendly material is sourced ethically, ensuring our products are not only stylish but also responsible. We blend Cork with other elements like 18K Gold plated brass, stainless steel, and porcelain ceramic beads, adding a modern twist to our designs.
Additionally, we incorporate innovative materials like Banana Bark and Banana Fiber, which add unique textures and natural aesthetics to our products. These materials are carefully selected for their durability and environmental friendliness, aligning with our ethos of sustainable luxury.
Our products also feature high-quality metals, chosen not only for their aesthetic appeal but also for their ability to complement the natural materials, creating a harmonious blend of nature and craftsmanship in each piece.
Our Packaging
In line with our sustainable practices, our packaging is minimalistic, reflecting our belief in letting the product be the hero. We use eco-conscious materials, ensuring our packaging is as environmentally friendly as our products. Our packaging is also designed to be reusable.
Our Products
Our product range, encompassing jewelry and accessories, is meticulously handcrafted, emphasizing attention to detail and design. Primarily made from natural Cork and Banana Bark, our products embody sustainability and eco-conscious fashion.
Our creations are not only stylish but also practical. They are dust-free, water-resistant, and durable, ensuring longevity and ease of maintenance. Additionally, our products are allergen-free, making them suitable for sensitive skin types.
Emphasizing our commitment to ethical fashion, our entire range is PETA certified Vegan-friendly, appealing to a conscious consumer base that values both style and sustainability. This careful blend of materials and craftsmanship ensures that each piece from FOReT is not just an accessory, but a statement of eco-friendly luxury.
Achievements & Recognition
- Industry Recognition: FOReT has garnered acclaim from top fashion authorities, including Vogue, Cosmopolitan, GQ, and Mans World, marking its presence in the global fashion landscape.
- Celebrity Endorsement: The brand's products have been spotted on various celebrities, further testament to its appeal and influence in the fashion world.
- PETA Vegan Award: In 2022, FOReT was honored with the PETA Vegan Award for Fashion, recognizing its exquisite accessories, particularly wallets handmade from genuine Cork.
- EUTECH SDG 12: Global Shortlist in 2023.
- IAMAI Design Leadership Award: Received in 2020.
- Incubated by GreenR: An initiative by Technoserve for VISA Foundation in 2023.
Sustainability Initiatives
Beyond fashion, FOReT actively contributes to environmental sustainability by supporting artisans and planting trees, promoting a greener future. Our collaboration with Sankalpratu Foundation in tree planting initiatives further underscores our commitment to environmental stewardship.
Innovation and Circular Design
Innovation is at the heart of everything we do at FOReT. Whether it's utilizing pioneering technological innovations like 3D printing for our jewelry, bio materials, or pushing the boundaries of design to create unique and captivating pieces, we are constantly striving to stay ahead of the curve. Our innovative approach not only sets us apart in a crowded market but also ensures that we're well-positioned for long-term growth and success.
We are committed to circular design principles, ensuring that our products and processes minimize waste and promote a cradle-to-cradle economy. By transforming agricultural residue and upcycled textiles into stylish fashion accessories, we bridge the gap between style and consciousness.
Ethical Craftsmanship
Our products embody beauty and ethical integrity, contributing positively to the community. This commitment to ethical craftsmanship fosters a strong brand image and customer loyalty, securing our future growth. We empower women through our production processes and support artisans, keeping the legacy of craftsmanship alive.
Social and Environmental Impact
By prioritizing agricultural residue over synthetic materials and embracing circularity in our product design, we reduce plastic pollution and support farmers with additional financial assistance. Our commitment to repurposing waste underscores its significance, providing financial assistance to farmers and supporting artisanal craftsmanship, contributing to a truly circular and sustainable ecosystem.
At FOReT, we believe in bridging the gap between style and consciousness. We are dedicated to fostering a community that values both fashion and sustainability, creating a positive social, economic, and environmental impact.
